Linda Nelson

Gadget Makers Finally Realize Content and the Consumer Are King

It's great to see that trend is finally being embraced by the large content creators. The major Hollywood studios, like the automakers have gotten so big, it's hard for them to be nimble and adjust to the changing times, but change they must or they will go the way of GM. The groundswell has taken over and we all have to learn how to engage with it. Technology has destroyed the old distribution business models and as Tome Peters predicted more than ten years ago, intermediaries are disappearing. We are close to the point where content creators can connect directly with content consumers - all thanks to technology. Apple dropping DRM, is just a small indication of what's to come. Great systems for delivering content to the best digital platforms is a great new business to be in and several companies are well positioned to lead the assault on outdated business models, such as the delivery of content via digibeta tapes. The tapeless media world is well on its way to becoming a reality.