Linda Nelson

MTV's Anti-Embedded Video Stance Isn't as Crazy as It Sounds

With the "endless shelf" the order of the day, people will choose free over paid and there is so much content out there that people will just look elsewhere for content to embed. People are really getting into sharing content with their friends and even strangers and the tighter you try to hold on to something, the more you will push people away. This is not just a fad, it's a trend and sometimes you have to move quickly. What's quickly anyway? We're pushing ten years with the new media thing - time to get with it.

MTV Pulls the Plug on Embeddable Videos

Just another example of the scarcity mentality that prevades the "old school" media world. MTV has been on the slide for a long time only and this will just be another nail in the coffin. Don't they get that people really enjoy the engagement and ability to really share things they like with their friends. Every time you make this harder to do, rather than easier, you lose fans. There's so much choice out there these days - you'd think they'd get it. There is this constant effort to try and apply the "old rules" to new media. The revolution has begun and there's no turning back. Trying to preserve or grow ad revenue this way is going to cost them a lot of users.