junger4

What Happened to Crocs?

I questioned last fall this strategy of trowing in the market an avalanche of new models. This , in my opinion is the rooth of the problems. How can retailers choose what models to sells amongs all these models? Then they have to choose the colours and the sizes AND the quantity!!!! This situation create a nightmare for production people, marketing staff and the results are large inventories and receivables.

Management have to come back to a strategy of concentrating on winners.
Coming back from Europe , I saw colourfull Croc stands on the street ready for the tourits and locals to buy, on these stands, one or two models,4-5 colours and few of each sizes.This is the way to rotate your inventory many times a year like Nike and Decker.