Shorting SWIM seems like a very risky trade. Whatever you think about the classes, keep in mind that with the merger between investools and online broker thinkorswim, the business model is very different than simply selling seminars. investools used to send business to optionxpress, another online broker, and that stock still trades in the low to mid $20s, even though it's off its highs. With investools customers going now to the brokerage side of SWIM, it's not unreasonable to believe that SWIM might trade at roughly oxps levels. That's why I would be very nervous shorting the stock.
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