Rob Sanheim

Did Starbucks' CEO Really Say That?

People don't go to starbucks because they love the coffee, they just love the experience and the coffee is _consistent_ and good enough. McDonalds is not consistent -- compare a cup at 4 pm versus 8 am...I bet the 4pm cup has been sitting on the burner for too long and is junk. Thats my experience at least, w/ regular mcdonalds that don't have the gourmet coffee yet.

Besides, people who want a truly great cup of coffee brew their own w/ filtered water and a nice burr grinder and all that. Or they go to local shops that they know and trust. They aren't going to starbucks or mcdonalds.