canadagood

Apple's Leap from Mediocre to Marvelous

I like this article.
I am a computer geek and I think that Apple computers are way oversold. I know that they are good and easy to use but they are not perfect and they are way expensive. I make a spreadsheet and check all the numbers before making a major buying decision; BUT Apple's computer marketing IS NOT aimed at me. Most people buy htese things based on emotion. (Apple really does make their darn products look sexy).

I suspect that investment web sites such as Alpha attract a high number of fact and figure and chart people like me; but most investors make decisions by poking a finger at a list of funds provided by their IRA. Or perhaps they make a decision according to which company's CEO was being praised in Time or Newsweek last week. We can't ignore these folks buying on emotion simply because we might be a bunch of number geeks. Those other investors are not wrong just different.

PS: I really loved that DELL guy a few years ago. He was way cool and too bad that he jumped the shark or whatever happened to him.