canadagood

Online Sales: Poking Holes in the Long Tail Theory

Long Tail is a great concept but I must agree that people make selections like lemmings and that long tail looks quite short sometimes.
I am one of those rare people who spend vacation time browsing used book stores. I have noticed that there are far fewer of them than before, and the ones that have survived concentrate on popular novels. In other words, in the average used book store there might be a handful of dusty travel and history books waiting for me to discover but there are a vast quantity more of popular romance novels and fantasy fiction.
We live in a disposable society and if you are not an aficionado of whats in the top ten -- or perhaps top 100 -- hits then you are generally out of luck.