aaron.phister

AOL Refuses to Raise Offer For TradeDoubler While ValueClick Surges

Ha, looks like Alecta got greedy but AOL wouldn't blink. TradeDoubler has lost it's top talent, hasn't innovated in over a year, and has a stagnant platform. Commission Junction is just part of the ValueClick acquisition hodge-podge, U.S. focused, and not an integrated offering.

AOL should instead be looking at other top European players like zanox, which it could probably get for less than half of the TradeDoubler's bid. Much more momentum and growth there and understand original managment is still on board and expanding company aggressively internationally.