mallarde

Is $3.25 Gas Helping Harley Davidson?

That is what I was thinking -- "Equity loans pay for Harleys." How many Harley buyers pay cash? How many Harley buyers are in a position to take out a $20K loan on a discretionary item? Seems like a perfect storm, except for international sales. These are growing. How much appeal does the brand have overseas? Perhaps a lot, perhaps little. Personally, I can't see these bikes being a big hit in Europe. Maybe wealthy Asians would buy them as a status symbol.

Do not let your dislike of the product overinfluence your trading. (I ride an '04 GSA. I am not crazy about Harleys.)