Baruch was a senior maintenance manager in one of the factories of Israel aircraft industries (I.A.I). He was responsible for managing a maintenance team of approximately 50 professionals, technicians and engineers. His universe included alternative energy systems such as Solar, Cold Climate Heat Pumps, and Geothermal. He has specialized in high energy efficiency for heating and cooling. Baruch brings 20 years of experience in the energy industry and following most of the leading energy companies.