WriterGuy

Sorry, Rupert: Micropayments Mean Microprofits

The idea that micropayments can't add up to real money is so 20th century thinking.

You're right to look at Apple, but the equivalent isn't iTunes, it's the iPhone App Store. People are discovering you can make a LOT of money selling apps that cost less than a buck, as long as you sell a lot of 'em. I recently cancelled my WSJ subscription because it was getting too pricey, and I've been enjoying my free access on my iPhone. But I wouldn't mind paying, say, a quarter for every story I read, or even a reasonable flat monthly fee ($2.99?) for unlimited access.

For every person who would give up their expensive annual subscriptions there may be 100 who would love to access the Journal's business and marketing coverage, if the price was right.