Whenever I'm in a Nike store, the Nadal pants are always on sale (weak demand). I would also say that while he is a favorite of tennis fans, Nadal's look is not necessarily something people want to emulate...maybe a fanboy few. He is by far my favorite tennis player, but I have no desire to stop sporting my old-school short shorts and polo shirt. I think Nike stands to gain far more by appealing to more people, but I also hope Nadal doesn't switch anything up because whatever he's doing is working!
How Nike Dropped the Ball on Nadal [View article]