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  • If they "want to succeed in Vietnam, they have to change the way they serve," one customer says of Starbucks' (SBUX) brewing methods at its Ho Chi Minh City flagship store. Of all the markets into which the Seattle coffee giant has ventured, Vietnam may prove the most challenging given the country's rich coffee culture which dates back at least a century. Predictably however, business is good, and Howard Schultz says sales are already exceeding expectations despite locals' penchant for what WSJ describes as a "thick, oily" domestic brew. (Also: SBUX goes to Myanmar[View news story]
    Starbucks will never brew their coffee the same way the Vietnamese do. As long as Starbucks continues to focus on the young generation who seem to go to Starbucks to prove their high social class, it will stay in business. Foreign products are seen as fancy products for high social class. Let's just focus on the drinks like frappuccino and be aware of Coffee Bean and Gloria Jean's, etc.
    May 18, 2013. 09:38 AM | 1 Like Like |Link to Comment
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