Eye Forget

Mac Pricing: Value Is in the Eye of the Buyer

You have to look beyond the hardware. Apple sells a package of well built, technically decent machines, superb service, unmatched integration, superb design and a great OS. What that's worth to people is their decision. Judging by their sales and profits history, they appear to know what they're doing.

The lower prices are as much a competitive response as it is a reflection of costs. Apple was, and probably still is, the lowest cost manufacturer of pc's. Their operations area gets little press but it is an envy of manufacturers.