bryanz

Apple: Trading on the Cheap

Aren't MacWorld and the WWDC are typically buy the rumor, sell the news events though? The idea of underpromise, overdeliver that Peter Oppenheimer subscribes plays havoc with the hearts and minds of analysts who gush over the numbers that are reported then - pardon me - crap their pants on the guidance. Until recently when AAPL actually started reporting the non-conforming revenue numbers that bundle in deferred revenues from iPhone sales, people had trouble figuring those numbers out.

I'm curious as to AAPL selling an iPhone in WMT and what that would do to the image of exclusivity and chic appeal that belongs to the AAPL brand. I understand that you can buy iPods anywhere. Can you buy a Mac at WMT though? It's an incredible distribution channel but the coffee shop set might be a little turned off by seeing their baby sold at the big boxers.

I like that the market dropped 240pts (ok I don't like "that") while AAPL managed to stay positive and actually break $100 again. Hopefully it can develop support at that level and push higher.