NO DooDahs

Riding the Bull by Writing Puts on Large-Caps - Barron's

Let's just assume that someone bullish and 100% long takes this "advice" from the "gurus" at Barron's, and sells some $50 puts on KO. If things go really wrong, and KO falls to $45, then for every single put contract they sold, they'd have to buy 100 shares of KO for $5000 when those shares were trading for $4500. So either you're stuck with ponying up all the money and keeping the shares, which will be underwater, or you have to pony up $500 in cash for each contract's loss.

And what's the upside? You get to keep the premium you sold the puts for.

It's hard not to cuss at an idea that is this stupid. Limited upside, unlimited risk. Makes me glad I don't subscribe to Barron's.

Here's an idea: if you're bullish, BUY. Buy shares or buy calls or buy futures. Limited downside and unlimited upside.