Oh Blah Dee Blah Dah

Apple's Interesting Challenge with Its Best Buy Deal

RE: "One of the discoveries is that it's almost impossible to offer consumers both high fidelity and high convenience at the same time."

=====================
For luxury items that are NON-ESSENTIAL this statement may be true.

A Ferrari has fidelity and is convenient, so are luxury, exclusive hotels, member-only nightclubs etc.

However, EVERYONE needs mobility and a personal communications device with access to business and personal data. These are no longer just WANTS, but today they have become NEEDS.

Apple excels because it provides a UI (user interface) that is easy, and fun, to use. It happens to be cool, BECAUSE it is easy and fun to use, not only because it has a small market share.

Notice, that when Apple introduced the 3G iPhone it looked almost EXACTLY like the 2G iPhone. Also they both use the IDENTICAL software and SAME user interface.

Other handset manufacturers have many handset models in their lineup. Unfortunately, changing to another handset of the SAME manufacturer means that you have to become accustomed to a different designed device.

Apple determines what the easy and fun user interface should be, and then spreads that same UI throughout its product line. This gives its customers consistency and productivity with every one of its devices.