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Vince Chiofolo
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Vince Chiofolo is a young global marketing strategist, consultant, blogger, techie and futurist, accomplished in creating and coordinating successful multi-channel brand and product marketing in the startup, all the way through enterprise levels. He is an industry leader in colliding technology... More
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  • Mobile Rising: The Spread Of CPI (Cost Per Install) Model

    @vince_tech on Twitter

    Facebook, in recent years, has set the stage for the new paradigm of advertising compensation, the Cost Per Install kind. This new ad structure involves a method where mobile app advertisers are charged based on the amount of download conversions they receive from their through the ad placement. Twitter, emerging as a late-comer to the game that Facebook entered in 2012, will now be following suit.

    Last year, Twitter paid $350 million of their company stock to purchase MoPub, a hosted ad serving solution built specifically for mobile publishers. MoPub, a thought leader in mobile app marketing, allows app publishers to optimize marketing across multiple sources of through their unique platform. This means that not only could app marketers access conversion through social media dashboards, but with direct ads, house ads, ad network, and real-time bidding.

    MoPub now has "241 million active users on Twitter as well as the more than 1 billion unique devices in MoPub's network," according to VentureBeat. With a Twitter partnership, app advertisers could soon view and operate their whole campaign through the Twitter UI. The new suite is currently available in private beta to U.S. advertisers.

    With the continued rise of mobile, and the value to companies in gaining customers and loyalty through the use of mobile apps, this is no doubt a strategic and proactive play for Twitter to add a new vertical and earn propensity to become the go-to platform in the new era mobile advertising.

    Picked up by:

    @vince_tech on Twitter

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    May 05 10:53 PM | Link | Comment!
  • CrackBerry Craze Losing Steam?

    The Wall Street elite — original early-adopters of the email-capable, web-enabled, personal digital assistants that allowed workaholics to get their constant fix – are beginning to switch their addiction to a series of new devices, leaving their old friend, the BlackBerry, in the dust.

    Other smartphones, such as the iPhone and Android, seem to be picking up much of the Wall Street professional marketshare.

    FierceFinance pointed out this week that some of the major banks, whose employees traditionally dared to touch no cell-phone bearing anything other than a BlackBerry emblem, are beginning to move towards the fancy new options.

    Wells Fargo recently adopted corporate use of the iPhone. Other firms, like Morgan Stanley, are experimenting with iPad applications for clients. The firm recently launched a Morgan Stanley research app which allows institutional clients to view the analyst’s opinions of more than 2,600 companies along with their takes on the fixed income and currencies markets.

    JPMorgan Chase and UBS, too, are experimenting with other gadgets such as the iPhone and Android for internal use, according to Bloomberg.

    BlackBerry creator Research In Motion has its work cut out to fend off intruders who are continuing to add more business-related software applications into their products to pick up the PDA market that RIM once dominated.

    Disclosure: 'no positions'
    Sep 21 6:14 PM | Link | Comment!
  • Trading Month in Review: July 2010


    Wall Street enjoyed an unforeseen ray of sunshine in July as The Dow Industrial Average gained a healthy 692 points, opening at 9,744.02 on July 1st and closing at 10,465.94 on July 30th, a 6.61% jump. The Dow’s peak of the month occurred last Tuesday (July 27th), passing the 10,600 threshold to a 10,632-point climax, up over 845 points from the low of the May 6th “Flash Crash” and up over 4,000 points from the March 2009 slump.

    The S&P 500 experienced a similar rally, starting the month off with a bang of over 6.4 billion in trading volume on July 1st, ending the day at 1,027.37 points, a drop from June levels but up 104 points from the previous year. After a steady and modest uptrend, the S&P closed out the month at 1,101.60, up approximately 6.5% from the start of July and a 43.41% pop from the low on March 9th, 2009.

    Commodities saw some of the action throughout July as well, with a 13.5% surge in oil to a 3-month high and precious metal futures retain a strong outlook heading into August. Currencies saw more mixed results, as the Japanese Yen, Australian Dollar, Canadian Dollar, and Mexican Peso rose and the British Pound, Euro, and Yuan veered south. The euro has shot up over 10% against the greenback since sinking to a 4-year low two months ago. With the euro lingering around $1.32, talks about the currency’s destiny to achieving parity with the dollar in the near future have diminished. A palpable easing of the European debt crisis has helped as well.

    The positive figures occurred in spite of sluggish economic activity. The lackluster activity, however, was not as dawdling as many experts had predicted for July.

    As investors continue to lick their wounds, much of the financial world seems to expect further strength in coming months. The New York Times recently reported a surge of over 2,000 jobs added at New York securities firms in anticipation of recovery, and the market trudges a path of modest incline. Although plenty of talk about double-dip recession remains, it is hard not to look at the Dow’s performance in July without remembering the old adage about bull markets climbing walls of worry.

    Despite a stubbornly-high unemployment rate, flat home prices, gloomy revenue reports from leading U.S. companies, and Alan Greenspan’s recent dubbing of the US economic condition as “quasi-recession,” investors seem to retain some surprising levels of confidence. The aggressive moves on the street could indicate a “worst-is-behind-us” mentality among the financial community. Indeed, August started off with an impressive 208.44‎-point jump in the Dow.

    Below are some of July’s movers and shakers, along with the not-so-lucky:

    Top Stock Movers – July 2010

    Top ETF Movers – July 2010

    Top FOREX Movers – July 2010

    Disclosure: "no positions"
    Aug 03 11:33 AM | Link | Comment!
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