paul

DVR Ad Skipping to Hit 18% in Two Years

I predict the end of free TV is coming. When advertisers learn that many of us mute the advertising audio during live programs and fast forward through commercials when using the dvr, the advertisers will refuse to pay large amounts to sponsor programs. It would also help their cause if so many of the commercials weren't so stupid that they insult your intelligence. But, I guess that is the audience they are seeking, people that don't think for themselves and are easily influenced.