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There Is Irrationality And Then There Is Town Sports International
I thought that Town Sports were exclusive clubs in high cost city centers and then the CEO reports:
We saw a very modest improvement in average monthly dues of members charged in the second quarter 2014 at $59.75 versus $59.53 in Q2, 2013 while our average joining fees decreased 7.5% to $60.02 per member from $64.86 in the same period a year ago.
LifeTime Fitness is above that in suburb locations here in Texas. I visit my 24 Hour Fitness which is a 5 year old facility with indoor/outdoor swimming pools and a childrens spash center. Could be nice but shower stalls are filthy and water pools everywhere on bathroom floors. Keep my Crocs on. Lifeguards chat each other instead of watching or cleaning the pools.
I don't believe you can run a high quality club with the above membership fees.
Also Important is that it's the club manager who makes a club and I don't know who the 24 Hour Fitness club manager is. I exercise mostly at my nearby Anytime Fitness club and there I know the Manager (Dale) and it's the difference even if this Anytime Fitness can not compete with the machines, basketball court, and pools that the 24 Hour Fitness has. I swim at my school district Natatorium - terrific pool.
Members are looking for personal individual experiences. A room full of machines doesn't hack it anymore. The BFX studios are a big step forward to capture the trendy NYC exercisers but studios are about the instructors appeal which Town Sports understands. The fitness industry is full of failures to turn clubs around because they can't adapt to the ever changing member wants.
My 24 Hour Fitness and Anytime Fitness memberships happened because of my Silver Sneakers Club which is included in my Medicare Supplemental. I was surprised at how 50's and older members dominate between the hours 2 to 4 PM at 24 Hour Fitness.
It's a Push Pull business: 60/70 yr olds rehabbing versus Trendy / Social / Together group experience-rs. The need is open spaces for groups and personal training. Goodbye basketball courts. Hello open spaces. Big time remodeling CapX. Cross Fit, bands, tires, ropes, spin bikes. Era of individual exercise machines is over with no obvious successor.
Aug 4 07:03 PM
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Allegiant Travel (
Q2 EPS of $1.30
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. Revenue of $231.2M (+15.4% Y/Y) in-line. (
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Their conference calls are a must. Example : ALGT believes leisure demand continues during downturns since they drop ticket prices as fuel costs drop - self correcting.
Aug 2 08:14 AM
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