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The Secret Behind Apple's Loyal Customer Base
Quite right and, surprisingly, not something that had registered consciously. Disclosure: AAPL growth allowed me to replace my G3 iBook (my first computer) with a MacBook Pro.
The decision-making process for the MBP when I was last in the States was quite hard enough in The Apple Store. A Dell kiosk left me totally bewildered and visits to various electronics retailers along with Internet shopping were so confusing, Vista so primitive compared to OSX, that the only decision was another Mac or continue with my iBook.
You noted the laptop series really is 2 choices now - Macbook or Macbook Pro. Since they down-sized the iBook screen to make the Macbook's 13" and I was in the US for cataract surgery it was easy. I needed a 15" screen and the one I got for all that additional money is beautiful. That one-or-the-other decision was quite enough between medical visits. Dell or HP might have crashed the operating system of my brain.
Jobs created the quintessential American piece of pie -- well-designed, well-built, well-serviced and well-surrounded by an aura of individuality and "specialness". Unbeatable.
Apr 12 01:06 PM
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