in4thelonghaul

E*Trade: A Bet Worth Making

ETFC has a nice trading platform and the banking integration is a real plus which should be attractive to potential acquirers. That said, in this increasingly tough financial environment, greater numbers of frequent traders will continue to balk at the excessive fees which brokers such as ETFC charges. Only idiots or infrequent traders will continue to use ETFC, when fees are so much cheaper at other discount brokers like IB,MBT,TradeKing and OptionsHouse.

Interesting that ETFC rose over 13% on Friday in spite of the idiot C analyst .25 target. The best hope for ETFC shareholders is an offer from another broker/banker, maybe GS.