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  • Study Projects Apple Laptops Top Consumer Choice Next Quarter [View article]
    Re: Accelerating growth (as per beech_35 above)

    One more thing (thanks for your patience all!)

    IMHO -

    The long-touted concept of the "Halo effect" states that people are drawn to Macs by using the iPod. This certainly seems to have been verified. But I would like to make a few observations here.

    Let us say that of all iPod users, a certain percentage X will become switchers to Macs.

    1- These "switchers" will switch only after using the iPod for some period of time.

    2- The period for each switcher will vary. If I just bought a new Win machine 2 months ago it may be 2 or 3 years.

    3- The number of new iPod users has continually grown since its introduction. The number of iPod adopters getting larger all the time.

    4- A corollary of #2 is that we are still seeing new switchers from those who purchased their first iPods 3 years ago.

    5- Conclusion- the purchase of Macs by new switchers will continue to grow well into the future.

    Finally- There is now a whole new class of people introduced to the Mac "ecosystem" - the iPhone users. These may be even stronger candidates for switching since they actually get to use Mac OS on the iPhone itself.

    Regards,

    jmmx in Portland Orygun
    Dec 12 14:31 pm |Rating: 0 0
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