jmmx

Apple: Press Needs to 'Get Over' Steve's Secrecy

When did the company actually lie?

Let us examine 2 scenarios.

the first - what has happened:
1- jobs went for cancer surgery, the prognosis was good, they said nothing until it was over and all was well.
2 - Jobs is having some weight problems. They do not seems to be major. But as time goes on he finally decides not to ignore it any more and goes to have it checked. He tells no one in advance. The results are relatively benign. He says no more as he feels it is no one else's business.

Results: Crying and gnashing of teeth by pundits.
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Option -2
#1 & #2 above are exactly the same except...
He tells the world in advance. So...
#1 - He goes for surgery, is in there for X number of days and only after some weeks/months are they sure it has been a success.
#2 - He finally realizes there really is some problem with his weight. He announces he is going in for tests. The tests take weeks to come back. But it is only a hormone balance and they begin treating it.

--Reactions:
In both cases the market over-reacts. In both cases there is no definitive news for several weeks. Stock price plunges. But in the end all is well.

However, many people lost mucho $$ in this "False scare."

The pundits scream "Why didn't he just wait until it was all over and we knew for sure?" Much gnashing of teeth.