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Detroit's Biggest Failure: Losing the Youth Market

The youth market? The majority of people purchasing new vehicles are over 35. You have to be established in your job to afford one, unless your parents are still covering for you. So if by 35, you mean "young people" than the most consistent seller with the largest market is the Ford F150 pickup. Next would be the Ford Explorer than the Chyrsler mini vans. If your talking sedans then Toyota Camry and Honda Accord are leaders except for the fact the Ford Taurus and Mercury Sable combined sold just as many sedans. Youth vehicles like Scion, Honda Fit (sp?) Ford Mustang don't sell enough to keep any car company in the world profitable. Ford Focus is selling well and soon the Ford Feista will have a real shot at beiing the largest volume sedan in the world. Ford Feista diesels get 65MPG. Ask why "Green" Europe thinks their emissions are OK but our government doesn't? As far as the UAW goes we should all be thankful for the benefits workers everywhere enjoy were fought for by the UAW. Yes, they have failed to change ther "Brand" over the last 20 years, and have paid the price with more than 60% of the auto workers opting to be non union. The UAW members should have insisted their elected management change their message, sadly now the UAW has become irrelevant.

Why Auto Stocks Are an Easy Short

I think Andy's timing is off. Previous management killed the Taurus brand, Mullahy couldn't believe it and brought it back. Also, Ford's quality gains have been impressive over the past 4 years. They now equal or exceed Toyata in many initial quality surveys.