J. Lowther

When Will Microsoft Own Up to the XBox 360 Bomb?

It's simple, really...

MS's only winning strategy is to hold the market with an iron 90% while their "competition" holds a measly 10%. This is their strategy because that's what they did with the OS market and that's what they THOUGHT they were going to do with the gaming industry.

It was arrogant for them to assume they could just waltz into the gaming industry and buy the whole thing out in the first place, but what they REALLY failed to understand is that, every five years during the generation shift, EVERYTHING goes up in the air again. It's not like the OS market where people will be forced to buy their garbage every year: the game market actually functions on quality and every five years, you need to earn your customer base back ALL over again.

MS is too accustomed to a market which equates shooting fish in a barrel. They didn't realize the gaming market is the open range.

And the scarier part for MS? If Apple does with their next OS X release what many are predicting them to do, then there's no longer a compelling reason to own a Windows machine. I'm referring to the hardware-native Windows compatibility which would allow any Mac user to run Windows apps natively on their OS X Intel machine.

With Nintendo edging them out in the gaming market and Apple doing the same in the OS market, MS may quickly find themselves with no profitable divisions left. Don't laugh: it happened to Sony. It can happen to MS just as easily.