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yardley hank

yardley hank
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  • Apple's iPhone 5C Is Not Cheap Enough [View article]
    Do you suppose the 5C was priced for the US market and positioned not to cambalize the 5S, yet still leave room to negotiate volume purchase agreements with majors like CHL??
    Sep 11, 2013. 10:00 AM | 4 Likes Like |Link to Comment
  • Apple (AAPL -5.8%) has hit levels last seen in Dec. '11 following Cirrus Logic's warning and a Digitimes report about declining iPad Mini shipments. Cross Research calls Cirrus' warning "a reminder of weakening demand, and the challenges around product transitions" for Apple. Tero Kuittinen, noting sub-30M June quarter iPhone sales estimates and worries about the margin impact of emerging markets promotions, thinks "several nightmare scenarios have been priced in." "The naked fear of former Apple bulls is exactly what we need just before the earnings come out." [View news story]
    Let's see: 125,000 put contracts were traded today between the $400 strike and the $375 strike, all expiring Friday. The open interest today was 46,000 contracts. Could it be that the "trade" is still trying to break Apple - maybe looking for major fund stop-looses below 395?

    When the trade goes after a stock it has nothing to do with anything.
    Apr 17, 2013. 05:06 PM | 2 Likes Like |Link to Comment
  • Apple (AAPL) -1.2% after Cirrus Logic (CRUS), which gets over half of its revenue from the company, issues a revenue warning for the March and June quarters (FQ4 and FQ1). Though Cirrus' FQ4 revenue forecast of $206.9M is only a little below a $210.2M consensus, its FQ1 forecast of $150M-$170M is well below a $195.2M consensus. The audio codec chipmaker also says it will take a $23.3M write-down, $20.7M of which is due to "a decreased forecast for a high volume product" as a customer (quite possibly Apple) migrates to a new component (could be a sign of a new iPhone). SWKS -2.2%. QCOM -0.9%[View news story]
    When an analyst doesn't really have insight, it's easier to play the supply chain intel game.

    But then there was the buying-to-open of over 7,000 put contracts last week at $220 strike that expire this week. Apple had to drop under $217 for break-even. Nice bet, or planned "event"?
    Apr 17, 2013. 12:41 PM | Likes Like |Link to Comment
  • Will Market Doubt Unleash Apple's Cash Reserves? [View article]
    Given all the illogical bashing of Apple that's been posted on this site, this article is a real nice refresher. I think the author has done an outstanding job of placing all those "newly alleged mistakes under Cook" in perspective as being similar to the many made under Jobs' leadership.

    But a lot of money may have been made writing calls [which expire this Friday] at most of the strikes from here to essentially $700. Just piggy back upon those on SA and CNBC who like to trash Cook and Apple. Just short the stock in your portfolio before the open - or just after - and keep pounding the stock. But is this game ending?

    Friday's coming and next Wednesday is the earnings report. Is it getting risky to keep shorting this late? Maybe that's why we saw a 20 point pop on heavy volume today. Wouldn't it be nice to see some call writers having to deliver this coming Monday?

    Then they can sit back and watch as the longs make money. So much for Elliot Wave Theory - keep in mind that analysts have lowered expectations, some even lower that Apple's.
    Jan 16, 2013. 06:17 PM | 2 Likes Like |Link to Comment
  • A Cheaper iPhone Would Confirm A Lack Of Innovation And Declining Margins At Apple [View article]
    It's so easy to throw a stone than to really understand Apple's business model. Seems that many posters to this site prefer to post the easy way.

    But not Osiris Farol"s recent article: Apple: Margin, Pricing And Product Strategy [View article]

    The point he made about Apple monetizing the user experience is right on from my perspective. This is a point that this article seems to have missed. Careful reading of Apple's reports reveals this business strategy.

    Given this strategy, you want to capture as many "eyeballs" as feasible, leaving no market segment uncovered for competitors to gain market control thereof.

    It's sort of basic Warton Business School.

    Throw stones at Cook's reorganization that placed emphasis of the user experience. Throw stones at even iCloud's questionable business value. But boy iCloud sure integrates my stuff nicely — enhances my user experience.

    Oh by the way, this enhanced user experience locks me into the Apple product line—the laptop, the desk top, and two iPhones. Why? I enjoy an integrated small business operation, especially calendars, emails, and text messaging.
    Jan 9, 2013. 05:27 PM | Likes Like |Link to Comment
  • Apple: Margin, Pricing And Product Strategy [View article]
    What a thoughtful and refreshingly analytical article. So many that appear on this site regarding Apple are hyper-opinionated. It's finally nice to read a quality, thought-out article for once.

    The point you made about Apple monetizing the user experience is right on from my perspective. Too many articles posted here totally miss or don't understand that point. That's why we've seen so much critical commentary regarding the management reorganization under Cook's leadership. No one has picked up on it. You get credit for careful reading of Apple's reports.

    Even iCloud generated a lot of articles on it's questionable business value; but boy it's sure integrates my stuff nicely — enhanced my user experience. Oh by the way, this enhanced user experience locks me into the Apple product line—the laptop, the desk top, and two iPhones. Why? An integrated small business operation, especially calendars, emails, and text messaging.
    Jan 9, 2013. 02:14 AM | 1 Like Like |Link to Comment
  • Apple: Do You Get Harmony If Everyone Sings The Same Tune? [View article]
    On supply problems: I ordered an iPhone 5 16 G this Friday and was emailed Saturday that it shipped [Verizon]. And oh by the way, my old iPhone 4 16 G will be traded in for $140. So let's see, adding in the new $30 activation fee, the iPhone 5 will cost me less than $100, and I'll have my now phone this Wednesday.

    Not a bad deal, and right out of inventory, no lees.
    Nov 19, 2012. 11:25 AM | 1 Like Like |Link to Comment
  • Did Apple Bottom Friday? [View article]
    One good note is that I ordered an iPhone 5 yesterday [Friday] from Verizon and just got notified today [Saturday] that it has shipped.
    Nov 18, 2012. 06:42 AM | Likes Like |Link to Comment
  • Is Apple Delicious At $500? [View article]
    Just ordered an iPhone 5 yesterday [Friday] through Verizon and I just got notification today that it shipped today [Saturday]. Perhaps the supply chain issues are being cleaned up.
    Nov 18, 2012. 06:41 AM | 1 Like Like |Link to Comment
  • Google (GOOG) is "putting the finishing touches" on an iOS Google Maps app and has distributed a test version to people outside the company, the WSJ reports. However, it remains unclear when the app will be submitted to Apple for approval. The Guardian recently reported the app should be ready by year's end, and Nokia (NOK) announced its Here iOS mapping app earlier this week. The WSJ also notes Eddy Cue, the Apple (AAPL) exec now in charge of the criticized iOS 6 Maps, "has been hands-on with the maps team" in an effort to fix the product. [View news story]
    iPhone 5's are available for immediate shipping out of Verizon inventory here in the Philadelphia area. In addition, Verizon is offering a trade-in value of $140 for an old iPhone 4 and offered me last night a $50 discount on the upgrade. This makes my cost to upgrade to the 16G iPhone 5 just nine dollars.
    Nov 16, 2012. 07:41 AM | 2 Likes Like |Link to Comment
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