Help Wanted: Newspaper Classified Ad Sales Continue to Slide [View article]
Newspapers should combine website internet classified with the printed ones with a program lowering strongly the advertising rates and putting the classified on a dayly newsletter to all its subscribers. This last step would increase the interest of the readers in the ads and using the classified at much lower prices (extremely low prices suggested and reduced fidelization rates).
Help Wanted: Newspaper Classified Ad Sales Continue to Slide [View article]
This last step would increase the interest of the readers in the ads and using the classified at much lower prices (extremely low prices suggested and reduced fidelization rates).