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SA Editor Michael Hopkins

SA Editor Michael Hopkins
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  • Will DirecTV Continue To Rumba To A Latin Beat? [View article]
    I like the comments richard48. I think DirecTV is in a good position to benefit from what could be significant growth in the Latin America market, even after the Olympics and World Cup.

    As for US operations, what happens next? Is the business maturing? I agree that if the "churn rate remains steady or improves - this will be a long-term benefit for DirecTV." It's always cheaper to keep a current customer happy than it is to replace one that leaves (churning out poor customers notwithstanding). Still can DTV keep moving ahead with pricey items like Sunday Ticket? How does DTV keep customers happy?
    Nov 22, 2013. 05:27 PM | Likes Like |Link to Comment
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