hankscott

http://www.gansevoortmedia.com

3 Comments

    • The New York Times' Challenge with Non-Local Newspaper Ads [view article]
      What this analysis fails to take note of is The Times' positioning of itself over the past 20 years as a "national" newspaper. In fact, The Times' daily circulation in the five boroughs of NYC is something less than 250,000 copies, which ranks it No. 5 among the six English-language dailies publishing in NYC.

      So the print newspaper isn't chasing just local advertising. The Times gets a bigger percentage of its ad revenue from national advertising than any other general interest daily except USA Today. The New York Times Magazine is one of the magazine industry's leaders in ad pages. That national focus is why The Times is trying to sell a print subscription to Scott Karp in Leesburg, Va., and why it has established or contracted for home delivery services in most major metropolitan areas in the US.

      And advertisers presumably want to advertise on The Times' website because they want to attract the kinds of customers who read the material that The Times generates. Those customers tend to be well-educated, affluent, and influential. That can't be said for users of all website (Facebook comes to mind).

      That said, you are correct about the essential issue newspapers face: Now to make the transition from a high CPM print-based advertising model to a low-CPM web-based ad model. And I agree that The Times ought to do a better job of explaining to you why a print subscription offers an advantage over reading the paper on the web.

       May 12 09:45 AM
    • Free the New York Times's Archives! [view article]
      Now, why does Felix Salmon think the New York Times should make its invaluable archives free? Thousands, if not hundreds of thousands, of people pay to download archival material from the Times every day. It is a significant revenue source. I'm constantly amazed at how illiterate most web-savvy people are when it comes to business. But then, maybe Salmon is on to something. I'm going to ask Mobil to make the gas at my local station free! Aug 09 10:41 AM
    • New York Times: Poised for Gain [view article]
      Agree that The Times is an unparalleled media brand. But Dorfman's whole case rests on the presumed willingness of the Sulzberger/Ochs family to eventually pack it in and yield the great institution that is The New York Times to someone with a very big wallet. It ain't gonna happen. This is a family whose name is synonymous with its newspaper (not the case with the Bancrofts). This is a family with members actually working at the newspaper (not the case with the Bancrofts).

      And finally, why do people who buy shares in companies with two classes of stock later complain about the unfairness of it all? I recently bought a Subaru and am bummed that it doesn't have the pickup of a Porsche Boxster. Should I go back to the dealer and complain?       Jun 28 10:45 AM
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