The breakfast cereal industry has gross profit margins of 40-45%, 90% penetration in some markets, and steady and continued growth throughout its history. In 2008, the total breakfast cereal sales were slightly over $13.3 billion in the U.S. alone.
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David Datny is Director of App Partnerships at Seeking Alpha. David is responsible for helping bring on new Application Partners for Seeking Alpha's Investing App Store. He's been with Seeking Alpha already since 2008.
Prior to joining Seeking Alpha, David worked as a analyst at a Hedge Fund a well as PartSearch Technologies, a late stage startup in NYC. He also has extensive Business Development and consulting experience working with various startups.