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Dana, the crucial point you seem to be missing is that all those "half billion" phones are not running Flash. They are running Flash Lite 3.0 (or older) which does not work with the vast majority of Flash sites out on the web. The full Flash version is at v.9.0 now.
Mar 18 10:37 am
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All Comments by Martin Hill »Can Apple's Resistance to Flash Content Last? [View article]
Flash Lite is instead used mostly to create the user-interface and portals on phones particularly in Japan etc.
The world is moving towards the open Web 2.0 standards of Ajax and Javascript that the iPhone fully supports. This is the direction Apple is headed - not pushing for the proprietary, expensive, processor-hogging, battery-draining Flash or the limited, cut-down Flash Lite.
-Mart