Martin Hill

Revisiting the iPhone’s Browsing Market Share (Part II)

Well, according to Net Applications (which isn’t restricted to tracking only a limited number of cut-down mobile-web only sites) in September 2008, compared to all other mobile platforms, the iPhone/iPod Touch together now has a web browser marketshare of about 70% or
- 6 times greater than Windows Mobile/WinCE,
- 12 times greater than Nokia’s Symbian and
- 36 times greater than the PlayStation Portable.
- Blackberry and Palm don't even get on the graph and no other mobile platform comes close.
- The iPhone is even thrashing non-mobile platforms such as the Nintendo Wii (36x smaller), PS3 (16x smaller) etc.

marketshare.hitslink.c...

Then there is Google’s discovery a little while back that 50 times more searches occur from Apple‘s iPhone than any other mobile handset. Google “thought it was a mistake and made their engineers check the logs again,” said Vic Gundotra, head of Google’s mobile operations:

www.ft.com/cms/s/667f1...

Of course, Google plays on a far larger stage and is definitely not limited to mobile-only websites unlike AdMob.

blogs.computerworld.co...

As you say, the reason Admob is recording a much lower percentage of iPhones using mobile sites is of course because the vast majority of iPhone users browse the real web, not neutered mobile-only sites which most other phone users are restricted to.

-Mart