Understanding China's Middle Class Consumers [View article]
I wouldn't focus on the May holiday sales period, that's been a peak ever since the government initiated that time frame. I would still recommend looking at sales volumes across the entirety of the year. Also, regarding the younger crown spending more...I'm not convinced of that either. I still believe there is a huge "frugality" that exists here, it's just that the average consumer is more particular about what exactly they buy. Yes, they are willing to spend on higher-priced items, but only in one area...not quite as broadly as in other western countries.
Sort by:
Latest | Highest ratedNokia's Restructuring: Nobody Loves A Value-Chain Hog [View article]
Understanding China's Middle Class Consumers [View article]