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The iPhone Effect: What Will Happen to Apple's Other Products?

@ojsimpsoncomplex,

Economy and loss of credibility are simple English terms. need I say more? Now if your are confuse about the issues/ premises, then I suggest investigate first before you comment. And FYI, the reason why marketing strategy is needed in a company is to offset possible loss of profit or to increase profit . I guess, somebody should teach mr/ms ojsimpsoncomplex about marketing so that he/she would be enlightened.

The iPhone Effect: What Will Happen to Apple's Other Products?

@ SFCG

Lets just hope for the best for Steve Jobs and Apple Inc. and hope that iPhone would not cannibalize the sales of iPods in their various target market.

@ojsimpsoncomplex,

Economy and loss of credibility are simple English terms. need I say more? Now if your are confuse about the issues/ premises, then I suggest investigate first before you comment. And FYI, the reason why marketing strategy is needed in a company is to offset possible loss of profit or to increase profit . I guess, somebody should teach mr/ms ojsimpsoncomplex about marketing so that he/she would be enlightened.

The iPhone Effect: What Will Happen to Apple's Other Products?

@sfcg,

Which is greater in weight? memory capacity or state of the art features? nonetheless, in the end Apple Inc. would still be at the loosing end. Either heavy loss of consumers in iPods would be triggered or loss of iPhone consumers. Thus, the author suggested some possible marketing strategies to mitigate possible enormous loss.

The iPhone Effect: What Will Happen to Apple's Other Products?

@Tommo_UK,

Still a billion dollar loss is a loss. Furthermore, upon loss of monetary unit, loss of credibility in giving high end music players would also be realized. Indeed "some loss".

@Thomas Barta,

But who's economy does not recognize or does not know iPod? only small chunks of economies across the globe do not know iPod.Thus, a huge probability of consumers shifting to iphone instead of iPod would be triggered.