Investing has always been my passion. I bought my first stock as a teenager almost 30 years ago. I am an advisor to Jomaih Holdings, while managing an investment partnership in which a significant portion of my net worth is invested alongside other investors. Inspired by Warren Buffett's teachings I have recently decided to embark on an adventurous venture to discover the world’s best businesses, businesses that by virtue of their superior business model, brand excellence and capable management, possess a demonstrable and durable competitive position allowing them to compound earnings and cash flow per share at an extraordinary rate today and far into the future. Please bear in mind that these magical companies are not easy to find, nor cheap to buy, and the strategy requires a predisposition on behalf of the investor to seek long term alpha as opposed to short term speculative returns. As Buffett says: "Time is the friend of the wonderful company, the enemy of the mediocre". In the context of a long term horizon and an industry agnostic basis, I seek out companies that: - are high quality, easy to understand businesses, with leadership positions in their industry; - are likely to be around ten or fifteen years from now and not particularly exposed to obsolescence risk; - have a sizeable moat or sustainable competitive advantages and an ethos that seeks to enhance that advantage over time; - depict margins that are not only better than the average American business but are also stable and/or improving; - demonstrate a consistent track record of generating high returns on equity and invested capital; - exhibit sustained operating leverage as well as durable economic goodwill – this is a measure of how capital efficient a business is, and what I believe to be the single most important factor and the secret ingredient behind Buffett’s long term investment success; - produce copious free cash flow; - possess a strong balance sheet; - are preferably owner operated or at the very least run by shareholder friendly management teams with demonstrable capital allocation talent; - have a strong likelihood of continued growth The final and perhaps the most important piece of the puzzle is of course price. Companies that fulfill the above criteria are a rare breed and are unsurprisingly seldom priced cheap. Personally I subscribe to a mantra that I call “quality at a reasonable price”. Remember time, not timing is the key to successful long term investing!