Ayman S. Ashour serves as Chairman & CEO for Identive Group (www.identive-group.com), a systems and technology provider for the security, identification and RFID industries and an early solutions leader for the near field communications (NFC) market. Led by Mr. Ashour, Identive recently partnered with Google on that company's rollout of a Google Places NFC marketing campaign in Austin, Texas. Identive was subsequently selected to provide terminals to help implement Germany's NFC-based eHealth card program. The company followed by collaborating withDutch financial services company Rabobank and the Royal Dutch Hockey Federation (KNHB) to kick off the first consumer campaign promoting its Cashless Betalen™ mobile payment NFC solution. Prior to joining Identive, Mr. Ashour was CEO and President of Bluehill ID, an RFID company he founded in 2007. Previously, he was a principal at Newton International Management, a strategy consulting firm focused on the security and IT industry.He has also held leading managerial positions for such global IT and RFID companies as Assa Abloy and Williams Plc, where he was responsible for Chubb Security, Kidde & Yale brands, and managed the global operations of Guardforce International and the Chubb Physical Security Group.