ing_rivera

Jones Soda: The Long Case, and a Threat to Coke and Pepsi

If you have millions, can you construct a plant, create various sodas and start selling them? If the answer is yes, then why would you pay more than book value($1.15) for Jones Soda, when you can do it yourself?

Can you create Pepsi? Probably not, then buy it when it's at 15Pe