Candyce Edelen brings more than twenty-two years of experience in launching and managing technology companies and founded four companies prior to PropelGrowth.
She has a background in product and company launches, developing successful go-to-market strategies and building sales, marketing, and delivery teams.
Candyce focuses on best practices for complex sales processes and integrating sales and marketing. With extensive experience in lead generation and lead nurturing for complex sales, Candyce is highly effective at building sales pipelines.
She also has expertise in aligning marketing and sales with customer buying cycles to maximize close rates for complex sales.
For the past ten ...More years, Candyce has focused exclusively in the capital markets industry, launching two financial technology companies. She was a co-founder and President of Kaskad Technology, which provided complex event processing technology for compliance, algorithmic trading, risk management and fraud detection. Prior to founding Kaskad, Candyce co-founded Selero (formerly IBSN). Selero provides order routing, compliance, and integration technology for the financial services industry.
Candyce and her PropelGrowth team have helped more than 20 capital markets and financial technology providers refine their sales and marketing strategy to increase revenue and drive organic growth. The team guides companies in defining and articulating their value propositions – clarifying their messages based on industry needs. PropelGrowth segments the capital markets industry based on needs, helps clients identify the best strategic niches, and designs the strategy, positioning and messaging to penetrate those target segments.
SNAPSHOT
Description: Company executive.
Trading frequency: Not Trading
Interests: Commodities, ETFs, Forex, Options
COMPANY
PropelGrowth PropelGrowth specializes in the financial services industry, specifically capital markets and wealth management. We understand what motivates your customers to buy and give you insight into business drivers, industry and regulatory trends, and competitive pressures that compel your targets to make changes, ...More
adopt new technology, or adapt business processes.
We help refine your go-to-market strategy and segment your target market. With our knowledge and research, we identify the needs of your buyers and develop targeted thought leadership and content to facilitate buying decisions. Then we help implement demand generation and lead nurturing programs to drive top line revenue growth.
We work with technology providers, banks and brokerages, execution and clearing providers, and data distributors.
To learn more, visit http://www.propelgrowth.com.
Blog
PropelGrowth Blog Industry topics of interest for capital markets professionals such as Market Access Rule, OMS/EMS convergence and B2B lead conversion rates. Trends as well as tips for improving marketing and sales effectiveness. Also includes TrendSpotters, conversations with industry thought leaders.
BOOK
Currently, there are no book details for PropelGrowth.
She has a background in product and company launches, developing successful go-to-market strategies and building sales, marketing, and delivery teams.
Candyce focuses on best practices for complex sales processes and integrating sales and marketing. With extensive experience in lead generation and lead nurturing for complex sales, Candyce is highly effective at building sales pipelines.
She also has expertise in aligning marketing and sales with customer buying cycles to maximize close rates for complex sales.
For the past ten ...More