deaverb

Proctor & Gamble: Consistency Is Crucial to Success

P & G, and the former General Foods where I worked many moons ago, placed too much emphasis on "controlled growth" to satisfy writers such as this one. Letting the chips fall where they may would have led to more aggressive "ups" with less bounce down. P & G would have been able to hold on to lesser brands, many of whom make outsized "real" profits (virtually no mgt attention; they absorb overhead to please the accountants, but they really "overabsorb"). A little more leeway could really make the P & G's bounce--especially if their CEOs leveled with the street. If the street "knew," that would be over 50% of the battle. But, part of the problem, is the boards usually hire "steady eddies" versus go get 'em Steve Jobs types.