deaverb

Why We Doubled Our Position in Borders

Catching a falling knife is a dangerous game. Borders is in the same position as Circuit City--both have a strong number 1 to compete with, but that number 1 has benefited from industry consolidation (for Best Buy the demise of Circuit City; for Barnes & Noble the demise of so many small chains and independents). The number 1 chains have issues as more chains take a "bite" out of Best Buy and Amazon is taking a whole hunk out of Borders. I am a heavy user book buyer/reader--80 per year; and I stopped bothering with Borders years ago (I rarely shop at Barnes & Noble, but do sometimes). Amazon is the place--and for the future too. Good luck with the dropping knife....