Swampthing

Why Print Newspapers Are Screwed: The New York Times, For Example

IMO, this is a narrow minded post against the newspapers. Why would Rupert Murdoch buy the WSJ? Why did he buy the newspaper and you are writing about the demise of them?

Think outside the box. How big is advertising thru big media, TV, mags, rags, tabloids, newspapers to reach the consumer? Not everyone is wired to the PC all the time. People are always on the go. Especially business, thru airports, taxi's, etc.

Here is a clue. You need to look at mobile phones and News Corp. They are trialing 'qode' for News of the World. Think about this, I am sure that Rupert already has, how do I give the consumer a interactive response or alert about a topic that was seen in an article or advertisement? How do I give them a permission based reponse to get instant infromation that they might want to know about in the future. What about navigating from a printed article that may have a 2D code, company logo, keyword, or a trademark that you can click on to read more about it? Why not shorten the newspapers, add more content, and, have more adds that will bring in revenue? How do I reach them? Simple, with a dymanic response that the consumer wants. You can then judge the response to fit how it will work for the newspapers.

Newspapers are not dead they are on a turn around. You might want to look again.