bruce

Jones Soda: The Long Case, and a Threat to Coke and Pepsi

If JSDA reaches $1.20 in earnings by 2008 they will not be trading at 20x earnings. That kind of growth would attract too much attention and you would likely be looking at 40 times earnings at a minimum. You only need to look at the history of companies like SBUX or PNRA which trade into the 60's at various times. It's a high risk-high reward investment which warrants a position in the higher risk portion of a portfolio (if you believe their products will not just be a fad).