Samuel

International Competition Between Syntax-Brillian and Vizio Heating Up

Sandy, whether you want to admit it or not, Vizio is a main competitor to BRLC. They both have the same target market of consumers that wish to spend less for a flat panel televisions then what the major tier one brands charge. Vizio growth comes at a threat to BRLC.

I'll try to put it in very simple terms. A consumer normally only purchases one or two flat panel televisions. If they purchased a Vizio, they are no longer going to buy an Olevia. As the Vizio brand becomes more and more popular more consumers will buy Vizio which means less potential customers for BRLC and their Olevia tvs.

I am not bearish on BRLC simply because of Vizio. Vizio is just one factor and I could probably spend hours listing just the factors that are publicly availible.

A lot of longs believe that the stock price is what they perceive as undervalued currently due to the high short interest. However, a lot of longs aren't seeing why the short interst is so high to begin with. Obviously the other larger hedge funds that are shorted the stock saw problems in the future that would greatly reduce the value of the stock like I did.

fool: I fully disclose that I am short BRLC. I personally have been short since $6-$7. The firm I work for has been shorting the stock also and at higher prices.

I personally have not covered yet since our research shows there still might be some undisclosed problems and potential threats to the company. The company has completely destroyed what little trust they had with Wall Street & Shareholders. Any other negative announcement will have a devastating impact.

I am not advising you or anyone to sell, buy, or short. I will advise you to invest with caution in a stock like BRLC.