Trader T

Show Me the Money: What I Want to Hear From Starbucks

SBUX became intoxicated with its 'brand' and stopped focusing on the retail aspects of the business - delivering a consistent high quality product across all outlets at a profit to the bottom line. They've cut back on the movie ventures and other nonsense but still have not yet put a laser focus back on the business basics. I'd like to see the marketing rationale behind opening more stores in the U.S.. There is diminishing returns on opening too many locations for any top-shelf product.