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Latest | Highest ratedCan Nike Keep Up With the Competition? [View article]
I left Adidas out of the comparison set for two reasons:
1. Since the Adidas / Reebok merger, the size of Adidas Group is clearly out of Nike's price range. The purpose of this study was to evaluate potential acquisition targets from Nike's perspective.
2. I focused on publicly listed companies on US exchanges. Because Adidas Group trades on the Frankfurt exchange and does not report in USD, I excluded it.
I hope this answers your question on the approach my analysis. Thanks.
B Smithson