Seeking Alpha

pedroaf

pedroaf
Send Message
View as an RSS Feed
View pedroaf's Comments BY TICKER:
Latest  |  Highest rated
  • J.C. Penney Store Leaders Give Positive Feedback On Q4 Sales [View article]
    Above,

    Well said. I agree with you in everything.

    Despite the terrible earnings I will hold my position in JCP. Nothing change for me at all.

    The new price strategy, communication and shops started on Feb. The roll out of new shops is aggressive right now, 5 shops only in Feb. Joe Fresh is performing extremely well on online sales. Marchesa, Duro Olowu and Joe Fresh is coming now in March.

    And there is enormous opportunity in Home, right now performing at only $80 per square foot. The new Home will run above $200 IMO.

    A lot of hate, negative press/sell side right now. Time will tell the truth. Regarding liquidity issues, JCP still have several hundred millions of non-core assets to raise capital + bigger revolver backed by the lenders. The most important thing is get back customers in the stores and have positive comps. This will annihilate the liquidity worries.
    Feb 28, 2013. 11:00 AM | 1 Like Like |Link to Comment
  • Dirt was flying back and forth in a New York City courtroom where attorneys from Macy's (M) are battling with their counterparts from J.C. Penney (JCP) and Martha Stewart Living Omnimedia  (MSO) over a breach of contract claim. Though most of the bantering was over the finer points of the Macy's-JCP shops contract, evidence on e-mails sent out by JCP CEO Ron Johnson delivered an interesting anecdote. When push comes to shove at the retailer, it appears RJ talks strategy with Bill Ackman. [View news story]
    The other stuff related with Martha will be sold as JCP Everyday Gmom, without Martha brand because of the court battle vs Macy's.
    Feb 21, 2013. 03:37 PM | Likes Like |Link to Comment
  • Dirt was flying back and forth in a New York City courtroom where attorneys from Macy's (M) are battling with their counterparts from J.C. Penney (JCP) and Martha Stewart Living Omnimedia  (MSO) over a breach of contract claim. Though most of the bantering was over the finer points of the Macy's-JCP shops contract, evidence on e-mails sent out by JCP CEO Ron Johnson delivered an interesting anecdote. When push comes to shove at the retailer, it appears RJ talks strategy with Bill Ackman. [View news story]
    Seeking Alpha insists in post this scam articles of NY Post. Almost everyday one "exclusive" negative article about JCP. New shops are coming, stores are busy and the stock is flying.

    Bye
    Feb 21, 2013. 11:43 AM | Likes Like |Link to Comment
  • J.C. Penney (JCP) trades weak in premarket action, down 4.3%, with Credit Suisse chiming in with a dour reiteration of its Underperform rating and Morgan Stanley chipping away at profit estimates on the retailer. Any kind of short-term trading in JCP looks as dangerous as ever with longs (Vornado, State Street, Pershing Square) and shorts (60M) duking it out. [View news story]
    You're right, I expressed it poorly. I mean Joe Fresh is a remodeling like JCP, Arizona, Levi's. Different from the "small" shops like Nanete Lepore, Cosabella, William Rast, LULU (this week) that they only add displays and some fixtures.

    Joe Fresh will be a full remodeling: floor, fixtures, lights.
    Feb 18, 2013. 11:31 PM | Likes Like |Link to Comment
  • J.C. Penney (JCP) trades weak in premarket action, down 4.3%, with Credit Suisse chiming in with a dour reiteration of its Underperform rating and Morgan Stanley chipping away at profit estimates on the retailer. Any kind of short-term trading in JCP looks as dangerous as ever with longs (Vornado, State Street, Pershing Square) and shorts (60M) duking it out. [View news story]
    Nice Gmom,

    Only 25 construction days to open a big new store like Joe Fresh. Great.
    Feb 18, 2013. 03:48 PM | Likes Like |Link to Comment
  • Why J.C. Penney's Pricing Strategy Changes Are Great For The Stock [View article]
    I think you get a better picture of how the other new in-store shops going to perform analyzing the brands, not simple comparing the old concept with the new one. It's not only about layout, new products at all. It's about the powerful name that this new brands have and the exclusivity items that they going to sell. So I think you can start to notice how important this is. It's not only a big name, but it's a big name with exclusivity items. This combination have a strong positive effect to bring traffic to the stores.

    So if you bet against JC Penney at this prices you are basically betting against Disney (exclusive collection, not licensed items), Joe Fresh (online exclusive and one of the fastest growing cloth brands in the world), Martha Stewart (exclusive collection differing from Macys), Jonathan Adler (exclusive brand/collection), Michael Graves (excusive collection to JCP), Tourneau (exclusive watch collection to JCP), Carter's (some items exclusive to JCP), Pantone (exclusive)...

    This is one of the few examples of big names coming building the stores inside JCP. It's clearly for me that this year will be the tipping point of JCP and in a few months the store will be a totally different place to shop with a vast number of exclusive items from big name brands.

    There is several famous names coming with small stores also like: Nanette Lepore, Marchesa, Cosabella, Duro Olowu, LULU, William Rast, etc, now in the first quarter.

    It clearly precipitated talk that JC Penney is failing right now. In a matter of months everyone will witness a totally different store. The Home Department of JCP that is lagging behind all other sectors in terms of sales will be one of the most important stars in this retail revolution. Combine this with a very soft 2012 comp and IMO this will be the perfect recipe for a major covering in short positions.
    Feb 13, 2013. 03:28 PM | Likes Like |Link to Comment
  • J.C. Penney Store Leaders Give Positive Feedback On Q4 Sales [View article]
    Hey people,

    About the interview yesterday, in my view, no news at all to the market that no longer trusts RJ. But confirmation for me and some of you guys of everything that we're expecting and analyzing:

    - Consumer are getting back in the stores.
    - Price communication is way better.
    - Spring season kick off with new brands and better collection.
    - Solid cash position to fund the transformation (Wall St. still expecting higher costs of transformation, wrong view, some shops are just fixtures and lightning changes)
    - 40 new stores until August confirmed. Well we saw more than 5 reports from big investment banks like Morgan Stanley, JP Morgan, etc saying that the company was way behind the schedule. BOGUS. Wall St Cartel must try a different approach now.

    All points cited seems legitimate and real. The 30 new brand stores with some huge names will completely change JCP and I'm sure that a two digits uptrend in sales and traffic is consequence.
    Feb 7, 2013. 01:01 PM | 1 Like Like |Link to Comment
  • J.C. Penney (JCP +3.6%) is in worse shape than three months ago, Gilford says in a caustic note to clients today. Firm sees no reason for bullishness: "No work was being done to prepare for new shops in stores we visited in January and yesterday... Is Valentine's Day coming? One wouldn't know it at JCP." [View news story]
    Looking at JCP stock today nobody knows and nobody cares.
    Feb 5, 2013. 03:35 PM | Likes Like |Link to Comment
  • J.C. Penney Store Leaders Give Positive Feedback On Q4 Sales [View article]
    Sephora is power. It's by far the highest $ per square foot of JCP. Until the end of the year I think all the 700 main JCP Stores will have Sephora. Right now there is around 500 Sephoras inside JCPs.

    Joe Fresh, Disney and all brands in Home IMO will do a strong difference for JCP also. Keep giving us updated feedback Gmom, for me your comments worth 10 times more than researchs from Wall St Corrupted Cartel Banks.
    Feb 5, 2013. 02:44 PM | Likes Like |Link to Comment
  • J.C. Penney Store Leaders Give Positive Feedback On Q4 Sales [View article]
    Thanks for the feedback Gmom. When I was in the store this weekend I was feeling the same: Signs are simple and to the point with larger letters in a nice calligraphy/font.

    Just received today a Citi research of JCP (they are bullish btw), and there is a nice shop tracker timeframe inside:

    Spring 2013 rollout:

    Apparel
    L'amour Nanette Lepore - already in store
    William Rast - already in store
    Cosabella Amore - already in store
    Vanity Fair - to be build
    Maidenform - to be build
    Joe Fresh - to be build
    Georgina Chapman Marchesa - to be build

    Accessories
    Lulu Guinness - to be built
    WatchGear by Tourneau - to be built

    Home - Citi says that the remodeling will start on Feb and everything will be done before mother's day, more precisely on May 1. JCP will do the World Largest Housewarming Party, promoting the new brands and Home will also receive a significant allocantion of marketing, more than any other category. Citi says that the Home Section was the worst performer in 2012, about 30% weaker in comp with 2011, dragging down general sales. Citi also believes that the new Home Section of JCP will bring strong sales and traffic, exactly the same analysis that I wrote here in Matt article discussion last week. So the brands are:
    Pantone - some products already in the store (btw they are very strong and have appeal to architects and designers / color of the year company)
    Bodum - to be built
    Ordning & Reda (by bodum) - to be build
    Happy Chic by Jonathan Adler - to be build
    Michael Graves Design - to be build
    Design by Conran - to be build
    Martha Home (Martha Stewart) - to be build

    Summer 2013:

    Apparel
    Dockers
    Haggar

    Kids/Baby
    Giggle

    Fall 2013:
    Apparel
    Cosmopolitan ( ?? I think this is wrong because I saw this weekend the cosmopolitan shop. Maybe one improved one?)

    Kids/Baby
    Disney
    Carter's

    One shop missing in the report: Sugar Shack (Kids Candy Store) and DPhue (salon)
    Caribou Coffee to be confirmed anytime.

    So like Matt said thousands of times, we have really exciting months ahead and 700 JCP Stores will look a complete different in a matter of months. Simply stunning project. I bet my two cents that after this uber remodeling the next 60 brands will have to pay a fee to get into JCP Stores together with the sharing costs of remodeling.

    PS. Regarding Nike, Citi says that the brand will launch in-store shop in 2014.
    Feb 5, 2013. 01:39 PM | Likes Like |Link to Comment
  • J.C. Penney Store Leaders Give Positive Feedback On Q4 Sales [View article]
    Lulu is confirmed for 22 Feb. The brand did a launch party days ago. They will build a shop like Cosabella, some news fixtures and lightning. I think Duro Oluwu it's a capsule collection for only this spring.

    Regarding Joe Fresh, they confirmed the 15 march launch on Facebook page: http://on.fb.me/WLlCzg

    So expect more changes faster :)
    Feb 5, 2013. 01:07 AM | Likes Like |Link to Comment
  • J.C. Penney Store Leaders Give Positive Feedback On Q4 Sales [View article]
    Matt,

    Joe Fresh will be ready on 15 March.

    Regarding your list in Home you can add also Pantone, they already started selling products on 1 Feb like Bodum last year.

    There is also LULU by Lulu Guinness starting 22 Feb.

    Many things coming, the Store is already looking much better but will literally change in the next months.
    Feb 4, 2013. 11:40 PM | Likes Like |Link to Comment
  • Ignore Sony At Your Own Risk [View article]
    I still in the trade. Almost 30% in 2 weeks and the stock still cheap. amazingly cheap. Well said Zeus: It's a leverage yen trade on steroids combined with a mass internal restructuring in the company that has been done for years.

    Just check the hype around the new phones of Sony, Xperia Z and Xperia ZL with more than 4 million of views in one youtube video among with critical winning awards of best phone in 2013 CES.

    And now 20 February the new Playstation 4 reveal event. Stock can shoot up and fast. Watch closely the starting sales of Xperia Z in Japan this week and then the PS4 launch. Q4 earnings should do well also with the 1 Billion revenue coming only from the new 007 Skyfall and the YEN depreciation that began in November.
    Feb 3, 2013. 09:34 PM | Likes Like |Link to Comment
  • J.C. Penney's (JCP +6.3%) move to add manufacturers suggested retail prices alongside its own sale prices could help boost sales, according to analysts. Though it seems like a bit like a lesson from Retail 101, for close to a year the visibility for consumers on where JCP's prices stood in relation to rivals was as thick as London fog. [View news story]
    I mean bought...
    Feb 3, 2013. 09:19 PM | Likes Like |Link to Comment
  • J.C. Penney Store Leaders Give Positive Feedback On Q4 Sales [View article]
    I like the discussion in this article. Intelligent and well studied about what might be one of the nicest turnarounds in the history of US retail.

    I was again in JC Penney store today, sunday. This time at Dadeland Mall in Miami, FL. Like in Aventura Mall, the store was again packed, but this time much more beautiful and impressive than the last time that I was in Aventura 2 weeks ago. I mean, the story was REALLY packed in this start of spring season.

    Every associate was with iPods in hands as mobile POS and the cash registers still in the store contradicting reports that they had been virtually eliminated.

    3 new in-store shops were opened since 2 weeks ago:

    1- Cosabella Amore: Intimate Apparel store, with beautiful and big display, banners and new lighting.

    2- Willian Rast: Mens cloth shop, the largest store among the 3 new ones. New lightning and Fixtures and a bunch of nice cloths and jeans.

    3- L'amour Nanette Lepore: Undoubtedly one of the most beautiful clothes with impressive quality of the whole store. My girlfriend was impressed. They adopted one even cheaper approuch with Nanette Lepore, no new fixtures at all despite being a line that will be continually updated.

    The attention to small details calls my attention: Each brand has its own brand labels, beautiful and not of JC Penney. Good point. The new price communication is more efficient and flashy. Shows the customer how much he's saving, compared with competitors and shows the suggested price of each manufacturer. Literally better.

    Free wi-fi in the Store with mobile POS + news shops in February + big march with Joe Fresh, Marchesa + New and totally revamped Home Sector with impressive lineup of designers + New and totally revamped Kids Sector (Disney, Carters want more?) + New and revamped streets = It's really really hard to believe that this turnaround will not get traction. It's already moving in the right direction and fast so be careful to not lose this train leaving the station.

    The best analysis is the simplest of all: Go to a JC Penney and see with your own eyes the changes. Dillards, Kohls, Marshall and even Macys for sure will have problems ahead with the new JCP.

    Edit - I forgot to say: I bought 5 arizona T-shirts for $5 each (yes five dollars). I did the transaction via iPod in a matter of seconds.
    Feb 3, 2013. 09:00 PM | 2 Likes Like |Link to Comment
COMMENTS STATS
42 Comments
21 Likes