Lisa

Wall Street Breakfast: Must-Know News

"Take that, Google. A Yahoo-less Microsoft (MSFT) has a new search-ad trick up its sleeve: cash rebates for products found through Microsoft's live.com. "Live Search cashback" will get you percentage-based rebates deposited directly to your bank account, PayPal (EBAY) account, or by check. Participating vendors include Canon (CAJ), Barnes & Noble (BKS), Circuit City (CC) and Home Depot (HD)."

Promoting an inferior product with cash rebates never works.

Borders: 4th Quarter Earnings Show Positive Signs

I agree with this:


On Apr 03 11:51 PM BiblioTech wrote:
> If you're a two-income family out
> late with a family, where do you take them to while away some time
> - a tavern or a big-box bookstore? For a snack - into a hellish
> mall and food court, or into a small Borders cafe? For magazines,
> where do you go? For impulse purchases of books? For specialty
> books that aren't carried by Wal-Mart? For books you need today,
> not in two days (and without shipping costs)? Borders owns "place-space,"
> which means it's a destination location that you can wander around
> in.

But this bit is wrong:

When Borders opens its website, all those Borders loyalty card
> holders (all 25 million) will have a reason to make their online
> purchases from Borders instead of Amazon. Ka-ching! This stock
> was less than $4 a share several days ago; it was $40 a share a number
> of years ago; it was in the mid-twenties less than a year ago.

Why? Because Borders will always be more expensive than Amazon due to the sales tax issue.