Derrick Sheilds

Rising Ad Blocker Use Poses Risk to Web Content/Ad Stocks

You bring up some very interesting points. I can understand annoying popups or really flashy banners being somewhat obtrusive, however by and large Internet advertising, at least on bigger/more-popular sites is generally subtle and relevant. I don't understand why people have such a problem with unobtrusive, relevant advertising?

Thanks for the great article.