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  • MCLOGI - Whispering Campaign
    Whispering Campaign


    A whispering campaign or whisper campaign is a method of persuasion in which damaging rumors or innuendo are spread about the target, while the source of the rumors seeks to avoid being detected while spreading them (for example, a political campaign might distribute anonymous flyers attacking the other candidate). It is generally considered unethical in open societies, particularly in matters of public policy.

    The speed and anonymity of communication made possible by modern technologies like the Internet has increased public awareness of whisper campaigns and their ability to succeed. This phenomenon has also led to the failure of whisper campaigns, as those seeking to prevent them are able to publicize their existence much more readily than in the past. Whisper campaigns are defended in some circles as an efficient mechanism for underdogs who lack other resources to attack the powerful.

    Use in marketing

    Alcohol and tobacco companies have used whisper campaigns to promote their products since the early 20th century. Liquor companies have, and in some areas still do, send attractive people into bars to order specific drinks in voices that can be overheard. Other tactics include "buying" drinks, or giving away cigarettes to patrons, without making known that the benefactor is a representative of the company. More recently, companies are also paying bloggers to mention products or causes.

    Also, companies can hire employees to post comments on blogs, forums, online encyclopedias, etc. that steer online conversations in desired directions, as a form of astroturfing.

    Apr 17 10:17 AM | Link | Comment!
  • MC LOGISTICS CIS - Psychological Manipulation (Mind Control)
    Psychological Manipulation (Mind control)

    Requirements for successful manipulation


    Mind control (also known as brainwashing, coercive persuasion, mind abuse, thought control, or thought reform) refers to a process in which a group or individual "systematically uses unethically manipulative methods to persuade others to conform to the wishes of the manipulator(s), often to the detriment of the person being manipulated". The term has been applied to any tactic, psychological or otherwise, which can be seen as subverting an individual's sense of control over their own thinking, behavior, emotions or decision making.

    Theories of brainwashing and of mind control were originally developed to explain how totalitarian regimes appeared to succeed in systematically indoctrinating prisoners of war through propaganda and torture techniques. These theories were later expanded and modified, by psychologists including Margaret Singer, to explain a wider range of phenomena, especially conversions to new religious movements (NRMs). A third-generation theory proposed by Ben Zablocki focused on the utilization of mind control to retain members of NRMs and cults to convert them to a new religion. The suggestion that NRMs use mind control techniques has resulted in scientific and legal controversy.

    Theories of mind control and religious conversion

    Over the years various theories of conversion and member retention have been proposed that link mind control to NRMs, and particularly those religious movements referred to as "cults" by their critics. These theories resemble the original political brainwashing theories with some minor changes. Philip Zimbardo discusses mind control as "the process by which individual or collective freedom of choice and action is compromised by agents or agencies that modify or distort perception, motivation, affect, cognition and/or behavioral outcomes", and he suggests that any human being is susceptible to such manipulation. In a 1999 book, Robert Lifton also applied his original ideas about thought reform to Aum Shinrikyo, concluding that in this context thought reform was possible without violence or physical coercion. Margaret Singer, who also spent time studying the political brainwashing of Korean prisoners of war, agreed with this conclusion: in her book Cults in Our Midst she describes six conditions which would create an atmosphere in which thought reform is possible.

    Approaching the subject from the perspective of neuroscience and social psychology, Kathleen Taylor suggests that manipulation of the prefrontal cortex activates "brainwashing", rendering a person more susceptible to black-and-white thinking.

    Meanwhile, in Influence, Science and Practice, social psychologist Robert Cialdini argues that mind control is possible through the covert exploitation of the unconscious rules that underlie and facilitate healthy human social interactions. He states that common social rules can be used to prey upon the unwary.

    Using categories, he offers specific examples of both mild and extreme mind control (both one on one and in groups), notes the conditions under which each social rule is most easily exploited for false ends, and offers suggestions on how to resist such methods.

     

    Apr 17 10:09 AM | Link | Comment!
  • MCLOGI E-Solutions - Pyramid scheme
    Pyramid scheme

    A successful pyramid scheme combines a fake yet seemingly credible business with a simple-to-understand yet sophisticated-sounding money-making formula which is used for profit. The essential idea is that a "con artist" Mr. X, makes only one payment. To start earning, Mr. X has to recruit others like him who will also make one payment each. Mr. X gets paid out of receipts from those new recruits. They then go on to recruit others. As each new recruit makes a payment, Mr. X gets a cut. He is thus promised exponential benefits as the "business" expands.

    Such "businesses" seldom involve sales of real products or services to which a monetary value might be easily attached. However, sometimes the "payment" itself may be a non-cash valuable. To enhance credibility, most such scams are well equipped with fake referrals, testimonials, and information. The flaw is that there is no end benefit. The money simply travels up the chain. Only the originator (sometimes called the "pharaoh") and a very few at the top levels of the pyramid make significant amounts of money. The amounts dwindle steeply down the pyramid slopes. Individuals at the bottom of the pyramid (those who subscribed to the plan, but were not able to recruit any followers themselves) end up with a deficit.

    Matrix schemes

    Matrix schemes use the same fraudulent non-sustainable system as a pyramid; here, the participants pay to join a waiting list for a desirable product which only a fraction of them can ever receive. Since matrix schemes follow the same laws of geometric progression as pyramids, they are subsequently as doomed to collapse. Such schemes operate as a queue, where the person at head of the queue receives an item such as a television, games console, digital camcorder, etc. when a certain number of new people join the end of the queue. For example ten joiners may be required for the person at the front to receive their item and leave the queue. Each joiner is required to buy an expensive but potentially worthless item, such as an e-book, for their position in the queue. The scheme organizer profits because the income from joiners far exceeds the cost of sending out the item to the person at the front. Organizers can further profit by starting a scheme with a queue with shill names that must be cleared out before genuine people get to the front. The scheme collapses when no more people are willing to join the queue. Schemes may not reveal, or may attempt to exaggerate, a prospective joiner's queue position which essentially means the scheme is a lottery. Some countries have ruled that matrix schemes are illegal on that basis.

    Apr 17 9:58 AM | Link | Comment!
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